Experience
01
Web Product Owner & UX Advisor
Feb 2021 – Present
Petro-Canada · Suncor Energy · Calgary, AB
- Guest-Mode Checkout: Scoped, designed in Figma, built Next.js prototype. Shipped MVP in 1 month. Monthly ticket sales up 50%.
- Promo Code Platform: Architected acquisition-and-attribution system for GSAs, partners, and influencers. Delivered in 6 weeks for approx $50K. Now powering PetroPoints loyalty pilots.
- Design System: Co-led token-driven Figma migration across iOS, Android, and web. 30+ screens, 40% fewer regressions, 25% faster release cadence.
- Leading Sitecore XP to composable platform migration. Evaluating Sanity CMS, Contentful, and Shopify stack.
- Launched OneTrust cookie consent, AWS Cognito email MFA, and passkey/WebAuthn UX.
- Presented 6- and 24-month roadmaps to senior leadership. Authored 200+ epics and user stories.
- Own agency governance with McCann. Brand consistency, ROI, and delivery accountability.
02
Founder & Principal AI Consultant
2023 – Present
Ancile Strategy Group · Calgary, AB
- AI strategy consulting for energy, logistics, and professional services clients.
- Building Claude-integrated, MCP-architected SaaS products from 0 to 1.
- Stack: Next.js 15, TypeScript, Tailwind CSS, Claude API, Anthropic platform.
03
Product Consultant
Feb 2020 – Feb 2021
Independent Contractor · Calgary, AB
- Discovery workshops for 4 SMBs. Defined persona-driven roadmaps and MVP scopes. Marketing adoption up 30 to 40%.
- Digital experience strategy, channel selection, and customer engagement advisory.
04
Manager, Product Strategy
Sep 2017 – Sep 2019
Anakle · Lagos, Nigeria
- Directed fintech platform roadmap. $11M+ in deposit growth within 12 months.
- A/B tests on onboarding and payment flows. 35% increase in user activation.
- Built and mentored a 7-person PM and marketing team. OKRs tied to activation, retention, revenue.
- Led marketing strategy for film Up North. Nigerian Box Office top 10, $400K+ in ticket sales.
- Co-led comms plan for Access/Diamond bank merger. 100M+ stakeholders reached.
05
Product Strategist & Front-End Developer
Aug 2014 – Aug 2017
Anakle · Lagos, Nigeria
- Analyzed behavioral data from 10M+ banking customers. Informed campaigns that lifted loan requests 50%.
- Redesigned online banking portal. Transaction volume up 400% through improved UX.
- Led digital strategy for Access Bank Lagos City Marathon. 5M unique users, 50M+ impressions.
- Supported brand strategy proposals. Added 3 new client accounts worth $500K.